Campaign management
Plan, schedule, and track social and email campaigns across all platforms from one place so nothing slips.
How to run this workflow
Define the campaign goal
Tell Claude what you want (foot traffic, online sales, sign-ups) and the dates so it can shape the plan around a measurable target.
Choose your channels
Pick from email, Instagram, Facebook, LinkedIn, or X. Claude recommends the best two or three for your audience and goal.
Generate the content calendar
Claude drafts a day-by-day calendar with post copy, image prompts, send times, and a hook for each piece of content.
Schedule posts and emails
Push the approved content to Make.com or your scheduler. Claude sets the optimal send time per platform and queues everything.
Track performance mid-campaign
Claude pulls open rates, clicks, and engagement mid-flight and flags which posts to boost or repost for better reach.
Produce the post-campaign report
At campaign end Claude summarizes results vs. goal, top-performing content, and three concrete takeaways for next time.
Pro tips for this workflow
- Run one campaign at a time per channel so you can clearly attribute results.
- Repurpose your top post from the last campaign as the seed for the next one: momentum compounds.
- Always set a single primary metric per campaign (e.g., sign-ups) so 'success' is unambiguous.
- Schedule the post-campaign review on your calendar the same day you launch so it does not get skipped.