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Campaign management

Plan, schedule, and track social and email campaigns across all platforms from one place so nothing slips.

How to run this workflow

1

Define the campaign goal

Tell Claude what you want (foot traffic, online sales, sign-ups) and the dates so it can shape the plan around a measurable target.

2

Choose your channels

Pick from email, Instagram, Facebook, LinkedIn, or X. Claude recommends the best two or three for your audience and goal.

3

Generate the content calendar

Claude drafts a day-by-day calendar with post copy, image prompts, send times, and a hook for each piece of content.

4

Schedule posts and emails

Push the approved content to Make.com or your scheduler. Claude sets the optimal send time per platform and queues everything.

5

Track performance mid-campaign

Claude pulls open rates, clicks, and engagement mid-flight and flags which posts to boost or repost for better reach.

6

Produce the post-campaign report

At campaign end Claude summarizes results vs. goal, top-performing content, and three concrete takeaways for next time.

Pro tips for this workflow

  • Run one campaign at a time per channel so you can clearly attribute results.
  • Repurpose your top post from the last campaign as the seed for the next one: momentum compounds.
  • Always set a single primary metric per campaign (e.g., sign-ups) so 'success' is unambiguous.
  • Schedule the post-campaign review on your calendar the same day you launch so it does not get skipped.
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