Writing a Business Plan: The Big Four Framework Approach
Apply Deloitte, PwC, EY, and KPMG frameworks to write a business plan that stands up to professional scrutiny.
The world's top consulting firms - Deloitte, PwC, EY, and KPMG - use structured frameworks to evaluate business viability.
1. Executive Summary (McKinsey Pyramid Principle) Lead with your conclusion: what is the business, why will it succeed, what do you need?
2. Market Analysis (Deloitte Market Sizing) Define your TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market).
3. Competitive Landscape (PwC Porter's Five Forces) Analyse: competitive rivalry, supplier power, buyer power, threat of substitution, threat of new entry.
4. Financial Projections (EY Financial Modelling Standards) Include 3-year P&L, cash flow statement, and break-even analysis. Use conservative, base, and optimistic scenarios.
5. Operations Plan (KPMG Operational Excellence) Document your supply chain, staffing plan, and key processes.
6. Risk Register List top 5 risks with likelihood, impact, and mitigation strategy.